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Marketing and Sales

Strategic Approaches to Growth

If you are ready to take your business to a new level, or if you are in need of gaining back recent losses, CITEC can help you build a growth strategy that starts with where you are, focuses on your needs, and builds on your strengths.

Comprehensive Strategic Marketing Plans
CITEC can help you build a marketing plan based on your business goals and needs, beginning with your value proposition and ending with a strategic and manageable action plan. Marketing plans include an hour of quarterly coaching to ensure you can continue to move forward throughout the year. 

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CITEC's strategic marketing process breaks down the important steps and helps you through them so the result is a visible, workable program to set you on a path to success.

  • Target Market: Ensure that you have a clearly defined target market that is right for your company
  • Value Proposition: Ensure that your value proposition clearly distinguishes your company
  • Branding: Develop the right messaging and imagery to convey your value to your customers
  • Media: Develop a balanced plan of self-generated, earned, and paid media that meets your needs
  • Sales: Ensure your marketing and sales are telling the same story

A strategic marketing plan is a simple process that results in big impacts. 

Marketing Implementation
Find the right combination of in-house and outside expertise: 

  • Brand Development
  • Website Development
  • Template and Content Creation
  • Social Media Strategy and Implementation

Business Development
Sales drive your business. If your approach is not producing the results you need,  it may be time to try a different strategy. We can help you figure out where the bottlenecks in your systems are and how to approach them.

  • Pipeline and Prospect Management
  • Goal Setting -> Achievement
  • Sales Strategies and Closing
  • Customer Segmentation
  • Lead Generation

Let us help figure out where your growth opportunities really are! Call or email:
Steve Lockwood
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Growth & Other Services

Finding and building new strategic opportunities for your company is a continuous imperative.